Being a business owner means that you need to offer some sort of service or product to a customer. To do that, you need to understand what the client wants and why they need it. In an ever-changing field like the barber industry then, you need to be aware of what hair care trends are and what they mean for your business.
Understanding The Trends In Hairstyles
Years ago, when hipster culture first emerged, lots of men were flocking to the taper comb-over and growing out their facial hair. Now, adolescents everywhere are growing out their hair and are having mid-parts. All of this matters because style changes, and your business needs to cater to it. Adjust to the hairstyles that are trending and learn how to style them. The last thing you want is for a client to get turned away because the style of hair they want is too complicated. This will definitely leave a poor review online and burn a bridge with a customer.
Keeping Up With The Latest Products
In keeping up with the latest trends, it’s also important to keep up with the latest products. Whether it be the latest clippers or hair care products, it all matters. People love getting the closest and cleanest haircuts and love styling their hair with products. Giving the client the best look ever will build a lasting relationship. In fact, some clients stick to their barber for years and rarely change barbers. All it takes is that one unforgettable haircut to begin that relationship.
Involving Other Beauty Services
One thing that definitely needs to be addressed with your barbershop is the types of services that it offers. Will you be a straight-to-the-point shop that offers haircuts, trims, beard trims, and straight razor shaves, or will you offer other beauty services?
A lot of barbershops are now starting to incorporate eyebrow waxing/threading and face mask facials. There is a growing number of men now wearing makeup and maintaining a skincare routine. So, why not offer such skin care services along with your barbershop? There isn’t a right answer. It all just depends on what you’re comfortable with and capable of.
Integrating Technology With Your Barbershop
As technology advances in the world, it’s important to grow with it and not against it. Otherwise, your business can be in jeopardy and lack behind the rest of the industry. There is a rising number of mobile paying apps that allow people to send money to others. Barbers and other jobs in similar fields are allowing apps like Venmo, Cash App, Zelle, and other forms of payment methods. Consider using this for your business if you want another form of payment besides cash or credit/debit cards.
Another way to incorporate technology into your barbershop is to set up an online system for appointments. You’d be surprised at the number of businesses that are still using pen and paper for scheduling appointments. Switching to an online system can reduce costs and make it easier for people to schedule their own appointments.
How Barber Depot Can Help
Barber Depot has been helping local businesses by supplying them with the best hair and barber products. From a great selection of clippers to general hairstyling products, Barber Depot carries it all.
Visit us at 2580 S. Decatur Blvd. Ste 1A-1C, Las Vegas, NV 89102, or see our website to contact us!